New motorcycle safety campaign
With the support of Transport Canada, the Fondation québécoise d’éducation en sécurité routière is launching a new awareness campaign on road safety in the summer of 2022, more specifically aimed at new motorcyclists (who are taking their motorcycle courses or who have obtained their license in the past 5 years). The two key themes are:
- impaired riding (alcohol or drugs);
- distracted riding.
This humorous campaign revolves around 4 video capsules, where winning the “What a Champ” trophy is not necessarily a feat to be proud of!
To view the capsules, click here.
You can also participate in the COMPETITION.
In order to measure the impact of this campaign, the FQESR set up an Internet survey for the attention of the target audience. We offer you the chance to win an ewool® PRO+ heated vest worth $900 and motorcycle products and accessories, for a total value of $1,500.
To consult the rules of the contest, click here.